Material Handling Marketing
Material Handling marketing is a unique market. You have a widely diverse customer base with a variety of needs. So what is the best way to market to them?
The short answer is there isn’t one particular way, there are a number of great ways to market to your customers, but instead of just taking shots in the dark, material handling companies need to go with a concrete plan to drive sales and increase your business. In fact, that is why we developed our Industrial and Marketing Strategy Guide.
(I know material handling is not specifically in the title, but trust me that’s where we have a wealth of experience, 10 plus years in fact.)
However, when we do start talking tactics and material handling marketing one of the keys to look at your online presence. In fact, companies have told me they were chosen as vendors in spite of their website. Your website is the way that most people first interact with you and learn about your company. In fact, most prospects make 60% of their decision before they even make contact with your company.
“Why would you hamper yourself with an out-dated website?”
366 Marketing has years of experience working with both US and European companies, both manufacturers, integrators and dealers to get their message out to the market. We have worked with some of the most advanced providers of material handling solutions to those who provide simple rack and storage. And in some cases, we have increased qualified leads by over 1,200%
We can consult on or design your website, help with trade shows, content creation, and inbound marketing. All of this to get your company positioned where you want in the market.
Want to learn more about developing a Marketing Strategy? Download our Marketing for Industrial and Manufacturing Companies guide.