Consultation and Strategy
You have been working on your business for a while. You are no longer a startup things, are going pretty well. You aren’t as concerned with keeping the lights on now you are concerned with growth, expansion and efficiency.
But maybe the marketing needs are starting to crop up a little more frequently?
You need to get past explaining what you do and start building out your real value to your csutomers. Do you know why they pick you, do you know why they really choose you?
Sales may be humming along, but perhaps they could do a little better with a more cohesive strategy? Maybe they need help and structure? Maybe everyone one needs to be on the same page, the thing is everybody thinks the page their version of the page. The executive team has a vision and sales has ideas, but there isn’t one cohesive strategy..
With 16-hour work session (2 days) we help you define your pressing marketing questions and put you on the path to marketing success!
In an initial one hours session we sit down together and choose which of these we want to focus on and where to spend our time
- Customized SWOT Analysis
- Determining Your USP
- Next Step in Brand Development Strategy
- Setting Realistic Goals and Objectives
- Developing an Authentic Voice
- Communicating Like a Person
- Building your Overarching Message
- Building a cohesive marketing strategy
- Building an Audience Personae
- Audience Segmentation
- Niche Focus
- Increasing Transparency
- Determining a Qualified Lead
- Aligning Marketing with Sales
- Branding Essentials
- Building a Content Marketing Strategy
After the session we provide a written report of what we accomplished and next steps
We also will provide 3 month review standard, as well as an optional 6 month review
You get all this for the deeply discounted price of $2,399.00
You can have up to 5 people sit in on the presentation and work groups. If you would like to add more there may be additional fees, but we can accommodate up to 7.
Do you really need this?
Let’s try an experiment. Get a salesperson, an executive team member and yourself to write down your most pressing marketing/or sales problem. Also write down your number one value you provide to customers.
If they match, congratulations, stop reading you don’t need us. If they don’t wellll…maybe we could provide some value.
Now think about this, how much will you spend on collateral this year? Your website? Live events and trade shows? What do you think the value is to have a cohesive message and brand for these tactics?
Do great tactics overcome poor messaging or strategy?
A Customized Solution
Everyone and every business is different “a unique snowflake” we complete a custom plan with where we need to spend the most time. If you have already built a SWOT analysis we can go skip that and use what you already have. Already have customer personae great we can move on and add more.
Why use 366 Marketing for your Business Strategy?
- Experienced strategy builders
- We are invested in your success
- Experienced in translating goals and objectives into actionable plans
So often we see people rushing into a marketing tactic without really examining if that is the one they need to meet their goals. We have to have a website so let’s put one up. Just using the text we have from brochures or old text from the site. Not thinking ok does this help our brand, does it show a value for our customers? Is this benefit focused?
Will this help us meet our goals? What are you leaving on the table? What is the opportunity cost of this message one vs message two? How can we focus on a niche and really speak to them?
Why work with us?
- Clear financial obligations
- 100% Satisfaction Guarantee
We know that you want to have a clear return for your investment, so why do we think this is necessary? Simply because of this lost opportunity.
If you throw up something without a strategy, without a really well thought analysis of who you are and what people are buying (not what you are selling) then you have an enormous lost opportunity cost. If you are constantly barking up the wrong customer tree, if you are targeting the wrong person in the company, if you aren’t getting to the right level all of these have a huge waste of time and money.
An ounce of prevention is worth a 100 pounds of cure!
No another question is if this is so great why are you offering it for so little? Frankly we are not in this for a one time sale. We want to have a partnership and whenever you need marketing support as you grow we want to be there for you. We are not a “one and one firm”. You know as well as we do that a customer acquisition is the most expensive part of sales and marketing. So once we have a customer we want to keep them.
Anytime within 30 days of our strategy session you can request your money back. No questions asked.
You work with a lot of outsourced resources. How much more efficient and how much time will you save when you can tell them this is exactly you you are from a marketing perspective? I guarantee you that will show and ROI from your first few marketing projects.