Man, remember the old days when your website was pretty much set in stone? If you made a mistake on the initial content it meant a call to the website designer, wait 24 hours see the change, decide that it is not exactly right, change again and then wait another 24 hours?
Oh and then you get the bill?
Yeah that’s irritating.
Wouldn’t it be better if after the designer was done building your website you could make all the “small changes” yourself?
That’s why we build all of our websites on a CMS or content management system. We use WordPress, because it is very flexible (and I like it), but there are lot of other CMS’s out there that you can use.
So for your next website design make sure your designer build on a CMS, not just your blog or news page. The whole dang thing.
Agility: Let’s say you just added a new product and you need a place to send visitors to that explains your product. Let’s assume you already have your strategy for the product in place. All you need to do is get the page up.
It is much more effective to have someone on your staff (or you) add the page then have your designer do it.
First, the designer often has other projects in the pipeline and might not be able to address it right then.
Second, let’s say that your new product is so popular that is on back-order. Instead of dealing with fallout from unhappy customers you can immediately make the change to the page alerting any visitors to the delay.
Cost Effective: I don’t think it is much of a stretch to convince you that is much more cost effective for you to make a small change or addition on your site then to have you developer do it.
Most web developers have a minimum change fee, or hourly charge. Wouldn’t it be better that you changed it for nothing?
Power: {Insert evil laughter} Just kidding, but not really. If you have the power of your site in your hands, that is just one more advantage over your competitors. You can respond just a quickly as you could on social media, but on your home site.
Good deal, right?
So consider using a CMS for your next website. If you would like to talk about your website design project please give us a call and let’s talk.