Why hire a fractional marketing director?
For a few reasons.
Foremost among them is that you need the experience of a marketing director, but you don’t need their experience for 40-50 hours a week. If you have a junior marketing staff or no marketing staff, a fractional marketing director could work for you.
- Experience at less expense
- Contract position so there are no full-time expenses
- Get the benefit of an outside perspective
- Less expensive than pricey agency fees or consulting
Why would you choose to go the route of a fractional director of marketing?
Often it is a time limited need.
This could be because you need guidance on a specific project, perhaps a live event or tradeshow.
Or you have a product launch on which you need advice and guidance on.
Or you want help building a strategy for your marketing department.
You need a greater amount of experience than you have on staff, but you don’t need it all the time.
Whatever the reason it helps to have experience. And if you can get experience for a fraction of the price, even better.
The other case is that you need guidance and strategy that your team does not possess.
Perhaps your marketing team is so busy with the day to day and you want someone to come in and help devise a strategy.
Because of the ongoing nature of the relationship, we usually charge less than our consulting fees for ongoing fractional marketing director services.
We can work both remotely and in your offices in order to give you the best service that results in the largest ROI.
We offer a starter package which lessens your risk of a 10-hour package for $925. We can break the hours used into 2-hour increments.
This gives you an idea of how we can help you as a fractional director of marketing.
For ongoing or larger packages we offer as low as $85 an hour.
We have experience as an internal marketing director for over 10 years, with almost a decade in an external agency role.
Want to learn more about how a fractional marketing leader can help you? Contact us here.