Charlotte SEO Services
SEO or search engine optimization is a wonderful tactic for marketing. There are many components that go into SEO, and 366 Marketing knows how to help you with all of them.
SEO is a part of your inbound marketing strategy. It generates leads that are interested in your services and searching for a solution like yours. Even if they haven’t heard of your specific company good SEO can help guide them into your funnel.
This means you get better leads and a shorter sales cycle.
Good SEO Goals
Along with every other marketing tactics, It all starts with your goals. What do you want to accomplish? What do you want visitors to do? If more leads are part of your goals, then SEO should be in your toolbox. 366 marketing can help you develop your goals and how SEO might be able to help you.
There are a few different parts of SEO.
First is your keyword research and strategy. What keywords can you realistically target? If you are a general contractor, you can probably find a way to rank for general contractor Charlotte NC. However ranking for general contractor overall is tough. And ranking for the shorter term doesn’t help a lot unless you are a national company.
Next is your on-page SEO. Your on-page SEO is one of the most easily affected parts of your strategy, tied to your URL, page name, H tags, meta description, etc.
Social media is also a part of your SEO strategy. Social media mentions impart “social proof” to the search engines. Google and Yahoo want to make their results as close to what real people like so when real people like your page that helps you.
Content marketing is another part of your SEO. Google loves new content that has value to your visitors. It also helps with social shares.
SEO can be complicated to do by yourself but with the help of a great partner you can make SEO a strong part of your marketing tactics.