I struggle with blogging for my business, too. It’s kind of a chore. Sure you get to write your thoughts and be creative and junk, but man the golf course is calling. Or twitter or TV or anything else. It’s a lot easier to not do it, than do it.
Here are the reasons that I force myself to keep it up.
Search engines love blogs. They are in love with new content which the blog supplies.
Google is like the cool kids in high school. Stuff (i.e. content on your website) gets old quick. They want to find the the new and cool thing.
Oh it’s that, awesome, let’s like that!
Also when you do it right, you can have very targeted content, another thing that the search engines love. When people type a key phrase into Google the search engines want to deliver results that the person wants, so they make sure that it is relevant content.
It also gives you more places for people to find you on the web. Search engines want as many options as possible to present to someone searching online.
So every blog article functions as another page that the search engines can index and leads back to your site.
Your customers and clients love your blog as well. Everyone wants to be more involved with the companies they work with. Blogging is a way to cut past all the marketing and corporate speak and get to the actual relationship.
Also if you are doing in right (i.e. to educate your customers instead of just selling them something), everybody wins. You are perceived as a thought leader and your customers become more knowledgeable.
So whether you are considering starting a blog for your business or thinking about whether to write that new article or to go to the beach….well go to the beach. But while you are sitting on the sand, watching the sunset, write down notes for your next great blog article.
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