I see a lot of bad industrial websites. That is a problem, but not the problem that I want to address today. Today we are talking about functionality. I don’t care how slick your site looks if it is not meeting the goals that you have set from developing your manufacturing and industrial strategy.
Most of those marketing goals probably revolve around taking website visitors and turning them into leads.
Seems pretty simple enough, right? Well no, not really. Talk to anyone who has tried to do it; it can be tough and time-consuming. But there might be some low-hanging fruit you can pick, and the great thing is your competition is probably ignoring it.