In this age of smartphones, everyone has the capability to produce video and post it online. While that is great for spur of the moment videos of your kids at the beach, it may not be the best video production solution for your business.
Is it cheaper to do your video production in-house?
Maybe.
However, an in-house video may not be the best look for your company. The best marketing is rarely the cheapest marketing.
In truth, most industrial manufacturers, financial services, and construction companies don’t have the internal resources to produce a professional video.
You can have professional results with a lower investment following the P.E.E.P school of video production.
Planning: The way to save money for your video production is to have a plan. You have to have a plan that encompasses the formation of your vision, the video shoot itself and your distribution plan. Remember the result is not the video, but how you distribute it.
Equipment: While cameras continue to come down in price the best cameras are still quite expensive. Your phone can capture video; the audio can make or break a video. A good microphone set-up for each setting is crucial.
Marketing video professionals, also have other specialty equipment like drones for aerial video and photography and quality lighting to ensure a great looking end-product.
Experience: Your team probably does not shoot video all day every day. For that reason, your productions are going to take longer in every aspect. Longer to plan, shoot, edit all of which cost you time and money.
A video marketing professional works on video all the time. This gives them the experience that you can rely on for a more finished video.
Polish: Using an outside video production company is going to yield a much more professional and polished result. A professional video marketing company will give you the options of different shots, camera angles and video options that you don’t have from a layman position.
Polish is especially evident in editing. There are elements that only professional video production companies are going to take into account.
How much is your time worth? Video production companies are going to be able to give you a much more polished video output in a shorter time than you doing the production in-house.
You have to think about it in this way. You cost your company your hourly salary, your benefits plus opportunity cost. Is that less than a video production company? Probably not.
Want to learn more about how to make your video marketing production a success? Download our Guide to Video Marketing.
Want to talk about how a marketing-centric video production in Charlotte NC can help you? Contact 366 marketing.