What is your story? No I don’t mean it in a gritty, Al Pacino grabbing you by the collar and throwing you against the wall way. I used to lose more clients that way…. I mean what is your businesses story? And can you tell it effectively to prospects? And more importantly do you convey it through your marketing?
Look at someone like Ben and Jerry’s. Everybody knows the story behind their company and their brand. Couple of hippies…yada…yada…yada…awesome ice cream with funny names. So can you customers find yours?
And more importantly do they care after they do?
For instance, my story is “Sleazy Marketing Guy, to Earnest Marketeer. (I love the word marketer it reminds me of Orlando for some reason…..) My journey from wide-eyed idealist, to Machiavellian Manipulator and back.
You have a transition, a character arc, and a heartwarming protagonist. You can’t beat it.
So especially when you don’t have the opportunity to come out and tell them what it is can they feel it? Through what they read about you, what you show them, by your store, your logo, everything you do. Tell a story.
Need help with your story? Visit 366 Marketing for a FREE Consultation, maybe we can help.