I bought a new golf club
today. I have had the same clubs for
over a decade now and this was the first time I purchased a brand new one. I made this rash move on the strength of not
embarrassing myself at a golf outing yesterday and thinking I might play golf again.
On the driving range a few
days before, though, this purchase would have seemed wildly improbable. I could not get my old driver (15 years old) to
cooperate and figured by the end of the golf game I would swear off the sport
for good.
Because of the difficulty
with my driver, I used my 4-iron (not what the club was designed for) as my
driver since I could hit it. If not very
far, fairly straight. For 16 holes, I
used it and it was adequate.
Then there was a hole that
was so long I had to use a driver or I might have well just thrown my ball in
the lake. So, I borrowed one of my
buddies 460 cc drivers and the change was
amazing. The ball went long and straight
and I swung it with none of the fear I had with my own driver. It was exactly what I needed.
The point is that even in
this brave new world we tend to use the tools we are comfortable with even if
they aren’t the best for the job. We
tend to stick with something we have success, with even if the success is very limited, because we are scared of trying
something new.
I think this is the reason
that I cannot go on the web and find menus for restaurants, barring
huge chains. They tend to use outdated low-tech
solutions (and often more expensive ) for marketing like direct mail and coupons in
junk mail magazines.
If I had a restaurant (or
any small business really) the first thing I would do is get a simple website
and at the very least put my menu up and a small blurb. It is probably the most cost effective
marketing you can do. Marketing is
changing as fast as or faster than golf technology and a Diablo© is a hundred times better than woods made
out of, well, wood.
Interested in finding out
if 366 Marketing can do anything for your small business? Contact us.