How to Maximize your Accounting Website Design
Do you know how to get the best results from your accounting website design? Your site has to do a lot today when prospects go 60% of the way down your sales funnel without interacting with a live person. Even before you get to your website design you need to gather some information and think about some strategy.
Have a marketing strategy: You would be amazed how many people start a website without having concrete goals that they want to accomplish, How do you meet your goals if you don’t know them.
If you are interested in really getting more leads you should also consider an inbound marketing strategy or content marketing, as well.
366 marketing starts with marketing goals what you want to accomplish and what strategies and tactics we can use to get you there.
Know Your Targets: Even before the kick-off meeting of your new website we walk through who you want to target and how best to reach them. We can help you build personas, so you know exactly who you want to speak to and how to best get them to convert to a lead.
Develop Trust: How can you develop trust on your website? One great way is to have testimonials from current clients and customers. At 366 Marketing how to develop confidence in prospects is baked into our site design.
Differentiate Your Accounting Firm: There is a lot of competition in accounting firms. We can help you find your unique selling proposition. What makes you different and how that speaks to potential clients.
We build all of these into the strategy of your accounting website design. These are a few of the factors that are going to help your accounting website design project be a success.
If you are interested in learning more about how 366 Marketing can help you, please do not hesitate to contact us.