Video marketing is a strong component of your content strategy. Here at 366 we recently wrapped a video about our agency and how we help our customers. Like our overall brand it was fun, but it took a lot of work and prep and the runtime was only a minute and 45 seconds!
While we have shot videos in the past for our customers, this was the first one we did for our agency. The process of going through every part of the creation of the video content reminded me that it might be a good time to write a blog post about how to prepare and get the most out of a video shoot.
Goals: The first thing to know (like any other content creation) is what do you want this video to accomplish? How will we know if our video marketing project is a success?
With our video we really wanted to drive awareness of our offerings and hopefully generate one or two qualified leads for video production. We plan to measure awareness by views to the video landing page and leads, by well, leads.
Message: What is your message? How will make sure that your message is on brand and gets your point across? It is key to write your script with your message and goals top of mind.
In our video we try to balance fun with discussing our new offerings to current and potential clients. The key was to make it as entertaining as possible without just making it entertainment.
Solely entertaining videos have their place, but that wasn’t what we were aiming for when we create for video marketing.
Location: Where are you shooting? Where you shoot says a lot about your video. If you are getting testimonials, it adds additional credulity if you shoot at your customer’s place of business.
We wanted to shoot where we work because the place itself was really a character in the video.
Who: You need to know a lot of who’s before you shoot your video. For instance:
- Who is writing the script?
- Who is editing the script?
- Who is shooting the video?
- Who are your actors?
- Who is editing your video?
- Who is in charge of any effects?
- Who will make final cut decisions?
For our video, I wrote the script and my co-founder Amy helped edit. Everyone on the shoot had suggestions that made it into the final version.
Our actors included myself, Amy, and some friends and relatives we roped in to help. We relied on our friend Zac, a video professional, to shoot and edit the video.
Release: Where are you releasing your video? On Facebook, on your site, on Youtube, on all or somewhere different?
For our video the plan is to release on Wistia to get the link juice. Then add Facebook for the native views and finally move to Youtube, the world’s second largest search engine.
This is a quick primer on shooting a video and I hope it helps you. If you need help with video production or any other marketing, you might consider subscribing to our newsletter. We talk about things like that and we only send it out once a week. (It will also let you know when our video drops.)
Hey guys it is Travis from 366 marketing. Today I want to talk to you about the difference between a video marketing agency and a video agency. They sound pretty similar I know. There is only that one little “marketing” word , that makes world of difference as a matter of fact.