So it will be 2017 soon! Yeah! New year, new cool things we can do in marketing! Right! Right?
Well, maybe….however if you haven’t proven that your marketing is effective then maybe not. You might have the same budget you had last year. Or even worse, lower. Yikes
So what can you do now to make sure you have a bigger budget in 2017.
The problem is that marketing departments often have a challenge tying an increase in your marketing budget into an increase in company KPI’s. So let’s start there