Generating qualified leads is one of the main goals of marketing and business owners. Especially in project geared industries like construction and general contracting. After you finish a job you need to have another job ready.
Those opportunities come from qualified leads. There are a great number of ways to generate leads. In fact, we just posted 30 of them. However, today I want to highlight a few different ones that could help you with your construction marketing efforts.
Convert your visitors
Your website is supposed to generate leads. However, an ineffective marketing strategy can prevent that. Look at your website, does it encourage visitors to contact you?
If so how? Do you have strong calls to action that make your visitors want to contact you?
Are you offering value to potential leads, or is all the value on the back-end of the sale?
One of the best ways to encourage construction and general contractor leads is to have some value that you give to a prospect before the sale. Remember people work with people they like and they like people who help them.
Perhaps you could create a free tool or e-book about the problem that your prospect needs to solve and give that to them.
Analyze your market
Who are you trying to talk to? Is it real estate developers? Homeowners? Who? Make sure you are talking to them in their language not in yours.
How are you demonstrating your capability to each market? Do you have various proof (pictures, video, case studies) that show your expertise in your market?
Make sure that you show that you can solve their problem. Do you know what they want? For instance if someone wants new fans on their porch, what they really want is a more pleasant outdoor experience.
Drive more Visitors
Getting more visitors to your construction or general marketing website is a part of generating more leads. You can extend your reach via social media and post information that is of value to your target audience.
Another way to get more visitors is to improve your on-page SEO (search engine optimization). If you have a WordPress site check out Yoast. You can use it to improve your on-site SEO and generate more visitors through targeted keywords. And it has a free version that works well.
However, bear in mind that converting visitors you have is easier than getting more visitors.
100 visitors x .02 conversion rate = 2 qualified leads
100 visitors x .03 conversion rate = 3 qualified leads (a 50% increase)
Or
150 visitors x .02 conversion rate = 3 qualified leads. To get your 50% increase.
Want to learn more about Lead Generation? Check out our 30 Greatest Lead Generation Tips, Tricks and Ideas.