Inbound Marketing Charlotte, NC
366 Marketing offers inbound marketing to our clients in Charlotte, NC, the Carolinas and the entire US. The great thing about inbound is that it is not dependent on location. But we may be getting a bit ahead of ourselves. Let’s start with the basics.
What is inbound marketing?
To borrow from my friends at Hubspot “Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring, and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.”
Putting it more succinctly Inbound Marketing = Content Marketing + Technology. 366 Marketing offers Inbound Marketing from our offices outside of Charlotte, NC.
The benefit to your company is that inbound marketing vastly improves your ROI. You get better leads and helps sales target better prospects. This is how it works.
We help you develop great content for your website. Depending on how big your marketing team is we might just do a little and add some polish for your inbound marketing or we might do the entire kit and caboodle. The content we create depends on your marketing goals and objectives.
“Inbound Marketing = Content Marketing + Technology.”
If you want more leads, or more conversions or more proof for potential customers, you need different content for various stages of the funnel.
Then we use a variety of tools and tactics to help get that content out into the world. The content works to improve your SEO, Social, SEM and a lot of other fun marketing acronyms.
The second part of inbound is the Technology. We partner with Hubspot to offer our clients the best technology when it comes to inbound marketing. The software helps you handle visitors, reporting, social and nearly every component of your marketing. It also plays nice with your CRM.
You can track prospects through the funnel, know what stage they are at and target the most useful content for them.
The great thing is that inbound works as a component in a lot of other marketing that you do as well. Whether it is video, live events or any other tactic inbound can play a part and help 1+1+1=5
If you want to learn more about inbound marketing, feel free to drop us a line.
You can also check out one of our pieces of content. A Guide to Inbound Marketing.