I have a revelation, hold on for this one. People are obsessed with talking. They will talk about anything. We share opinions, reviews, recipes what kind of jell-o they are enjoying. We want to talk in different avenues, channels and venues. 140 characters to thousand word manifestos. It doesn’t take a lot of effort to get someone to talk.
And small business owners may be the best. They love to talk, and talking is good for business. You can tell people about what you do, how you do it, what you produce. You have a business and you are passionate about it.
The unfortunate part is that no one cares.
So why don’t we listen? I suppose listening is not nearly as glamorous. Perhaps not as cathartic either. But how else are you supposed to find out what people want? Maybe they want your product to have different features, or you are open when your customers don’t want or need your product. You keep spouting information but it is not what they need or want so they ignore you.
So instead of broadcasting, try communication. You know back and forth. There are roughly, oh I don’t know, a billion, online communities out there and your customers and prospects would love to have you out there exchanging ideas with them. So put down the bull horn and have a chat. Listen and maybe learn.
We at 366 Marketing are always listening so let us know what you think, comment below.