Industrial and manufacturing tradeshows are a large expenditure, and you need a significant ROI to make them worthwhile.
Say you spend $10,000 on a small show. Let’s assume it is a three-day show, and you have 7 hours a day. Out of that, you have 21 hours of actual time on the floor. Extrapolate that, and you have 1,260 minutes on the floor. Now if you divide the $10,000/1260 m, you get $7.93 a minute.
Pricey.