Marketing for construction companies has its own set of challenges. You have to get in front of the right set of eyes, with the right message, at the right time.
And there are a great deal of tactics that can help you do that. In fact, there might be too many tactics. And you can’t waste your time on tactics that don’t have great marketing return on investment for construction.
So what you really need to do is step back. Before we talk tactics, return on investment and cost of inaction, you need to start with one question.
What do you want your marketing to accomplish for your construction company?
Really that’s it. What do you want to do? From that, everything else will flow. But if you don’t ask that one question, you can spend a lot of time spinning your wheels.
Once you have an answer, you are going to know where your strategy is leading and what tactics you will need to pursue.
After you answer the “What do you want to accomplish question” you can start to break it down to a few more narrow components.
- Who do you want to talk to?
- What do you want those people to know about your company?
- What do you want those people to do after they know it?
These questions will get you on the path to consider what is unique about your customer and what makes you stand out from your competitors.
It will also get you to think about the demographics of who you want to target. Is it general contractors in the Charlotte, NC area? Or is it HVAC installers in Rock Hill, SC?
Then you can start thinking about what you want these people to do. Subscribe to your newsletter? Consider you as a supplier or partner?
Answering these few simple questions will help guide your marketing efforts for your construction company and give you a much better ROI on your marketing spend.
Click on the button to learn the foundation for a great construction or general contractor website.