Marketing for Manufacturing and Industrial companies is unique and comes with its own set of challenges. One of the biggest problems is that there is never as much time in the day as you need.
In nearly every manufacturing environment that I have been in marketing never has enough resources to get exactly what they want done. And on top of that there is always the desire to use the newest, shiniest toy. Whether it is a new social network or trade show or whatever.
However, I think there is a way to solve both of those problems with creating a complete and integrated marketing strategy for your manufacturing or industrial company. An integrated marketing strategy helps you limit where you spend your time so that you can do a great job with fewer tactics then an OK job with a bunch of them.
But putting together a complete marketing strategy for an industrial company is not an easy task. That is why we created a Industrial and Manufacturing Strategy Guide.
The immediate question is,”But if I don’t have time to do everything already how is spending time creating a marketing strategy going to help me?”
True, there is a time investment here, however the return on the time spent is going to make marketing your manufacturing company tons easier. You can focus on what works and let the rest of the tactics that don’t slide to the side.
Another question might be, “How do I get buy-in to spend time on this from my boss or the C-Level?”
We know that getting buy-in from the C-suite can be tough, but with this guide you can move past that problem by engaging the owners or president by talking about their goals and showing how the marketing strategy can help meet them. In fact one of the things we talk about is how you can find the key performance indicators (i.e. what moves the needle) for the president or CFO.
You also need to know who is going to be on your team to decide the strategy. This is where management and sales leadership can be brought in. Sales might even have a sales strategy in place you can use this strategy to help form your marketing strategy.
To get more details on how to build a Marketing Strategy for Manufacturing and Industrial companies. Click on the red box and get your own strategy guide and make the time you spend on your marketing more effective.