Marketing for Industrial companies can be challenging. Not only do you have to push your products and services to a crowded marketplace, you also have to keep your language geared towards an audience who does not share your depth of knowledge.
Explaining a complicated solution or product, while not getting too deep into the weeds is a problem that industrial companies face when it comes to marketing.
And just for fun, there is often an extended sales cycle where you have to keep in front of your customers, keep their interest and prove your value.
The goal of everything is to guide the prospect a little bit further down the funnel.
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At 366 Marketing we want to start with your objectives and goals and these will inform your strategy. From there we can help you move on to tactics. This is the best way to get the return on your investment that you want.
One of the keys to successful marketing for industrial companies is being able to assist your sales team with relevant collateral and a clear, branding message that is consistent from your website to your collateral to your proposals and presentations.
You know that your brand is not just your logo. Every time you or any member of your staff interacts with a prospect, or your customer sees anything you create, you have to have a consistent message.
So while you have the tasks of increasing brand awareness, engaging prospects and adding to your funnel, you have to make sure that everything that you create is on message and on brand.
366 Marketing for Industrial Companies
366 helps you discover your marketing strategy, your USP, your message and clearly, articulate it. We help you with website design, content creation, and live events. It is not enough to have a great product and solution, you have to market it correctly as well.
Need some help with marketing your industrial company? Download our Industrial and Manufacturing Marketing Strategy Guide.