Do you remember when getting mail was fun? When you were little and could run to the mailbox in hopes of a package addressed to you or a birthday card from your Grandmother. You were excited about the mail. Ripping open your letters with excitement and such zest. Oooooo, the anticipation.
Then you got older and mail means junk and bills. Maybe an occasional card, but mostly bills and junk. And let’s not forget about our electronic mailbox. Full of e-junk and e-bills and an occasional virus. Tons of fun, right?
Now think about this, what is the value of something cool and interesting in your mailbox? I would think fairly high, right.
Enter the Thank You Card, new and improved. And to separate it from all the mass produced garbage it distinguishes itself with 3 characteristics.
Be Handwritten: Everything is done with printing today. The only thing that should be printed is the art on the card. Everything else should flow from your hand and be personal as possible.
**Note on the printing: Nice paper, good art. (For those in the Charlotte area, ask for Hutch here.
Have an Actual Stamp: Look at the letters you get in the mail. All of them have been run through a postage machine. It is great for direct mail, but not so great for a thank you card. Take the time to buy a stamp. It is eye-catching and unusual. Even better find an interesting stamp or one that conjures up your product or service. Check out some cool stamps here .
Most importantly, Be Honest Thank your customer or stake holder and be(delete) while being honest. Sound like a person. Sign it from Travis (if your name is Travis), not from 366 Marketing (again if your company is 366 Marketing). People want to deal with people not corporations.
So you have the tools all you need is a reason to send the cards. I think I will do that in my next blog. If you can’t wait, like us on Facebook and I will send you the list a few days before the blog goes out. Sign up here 366 Marketing Small Business Newsletter or follow me on Twitter.