There is an old Japanese fable about a remarkable transformation. The legend says that if a koi swims up the Yellow River far enough there is a gate called the Dragon Gate. If the koi passes through the gate, it changes into a Dragon, (Makes sense). The Dragon is the big deal of Japanese myths. The Dragon is the end all, be all. The Miley Cyrus Of Japanese folklore. (What do you want to bet nobody has ever written that sentence?)
When I think about this story, it is hard not to focus on the end result. Becoming a dragon. Making the sale. Landing the client. Launching the campaign. It is more difficult to see the small everyday swimming that has the triumphant end.
And the bad thing is that most of what we spend our day on is not the even the “swimming” let alone the transformation. Most of our daily life is about everything else. We tend to spend our energy on the urgent unimportant, instead of the postponable important. It is hard to focus on the end goal of “What will make my Company Money Today?” Or whatever your goal may be.
Why? Because we have inboxes full, voicemails full, and calendars full. So the unimportant dictates our day. Living that way we never have a chance for the transformation, whatever that may be.
So join me as I focus on the “little” that ends up with us on the Wheaties Box. And let Bob from accounting wait on your expense report, we got swimming to do. Want to swim with me check out 366 Marketing and get a FREE marketing consultation.